Now, the Daily Mail website is something I've written about before.
Namely, HERE and HERE.
However, a recent article from The Guardian made me revisit it today.
Basically, as we already knew, the site has become quite a big player as far as 'news' sites go. I use the word news in inverted commas because, quite frankly, the lack of news on the site is my major gripe - and possibly the obvious reason behind the site's success.
While you do get some stories, you don't really get news, as such, in any prominent position, or in other words, anywhere that may attract a real news reader.
That is, of course, unless you count anything mentioning I'm a Celebrity, X Factor, chavvy footballers or benefit cheats as high-ranking on the news agenda, which sadly, I don't.
So I thought I'd just write this as an adendum to my previous post if you like, to say that the Mail website is the X Factor of news sites.
Yes, it appeals to the masses, and you can't knock it for what it does, it does well.
But when you look at it for any actual value, it's dog shit.
Sadly, this is something we're now seeing mirrored across the DMGT group's regional newspaper arm, Northcliffe.
ThisIs sites across the land now bear a little section on the bottom of their front pages titled 'SHOWBIZ'.
Basically, this is simply an excuse to post headlines that will attract the chav Googler to the site.
But while it may bump numbers for the site - the below is from www.thisisleicestershire.co.uk but it is everywhere - it has absolutely nothing to do with that area.
Just as the Daily Mail website has absolutely nothing to do with news.
I compare this bandwagon thinking to what the likes of Northcliffe are doing to our newspapers.
They have something that works (name me a site doing ONLY solid, regularly-updated local news that is falling in visitor numbers), yet far from being happy with that, they need to have more, more, more, and some complete fuckwit has told them Google looks in headlines and picture captions for searched terms and the even bigger dipshit who actually makes decisions has jumped on the bandwagon.
As with their newspapers, they'll soon release (too late, I would assume) that this will only work in certain circumstances and the gains will be limited.
Just as cutting staff back continually will when the papers are folded, despite still making a healthy profit.
Still, you can't teach an old dog new tricks, especially when the old tricks brought in 30% profits for them knowing fuck all...
Here's the link to the previous Daily Mail website article again if you missed it the first time!
And don't forget, follow me on Twitter and you'll get a mention every now and again!
@haplesshack is my address. You can debate my 'the Daily Mail website is dog shit' verdict on there right now if you like...