We all know reporters are an egotistical bunch.
Correct terrible grammar in their story, they won't give a shit, but spell their name wrong in a byeline and all hell breaks loose.
So it was no surprise this morning when I noticed the first indication of such egomania in the realm of social media (I'm getting good at this Twitter lark, Facebook is next!).
Two reporters in Gloucestershire had a little, light-hearted spat over one oft hem tweeting the other's story.
Obviously, with such a cracking local rag yarn up for grabs, the reporter who I presume wrote it was quick to claim back his turf!
This is where it starts kids, and it'll all end in tears...