The failure of hyperlocal - and journalism training

As if tailor-made to add fuel to the fire over the Kelvin Mackenzie debate I touched on last week, a chat with a friend over the weekend revealed some very interesting things.

My friend is the editor of a series of weekly papers and recently oversaw the launch of a handful of hyperlocal sites, you know the kind of thing, the 'up your street' stuff, full of community fodder and police press releases.

Anyway, said friend had a brainwave while putting these sites together; to get student journalists in the area involved.

So, he diligently got his walking boots on and trundled around colleges across the area, preaching the values of the sites and the exposure they could give all of the talented, ambitious young hacks learning their trade.

Free exposure to thousands, an unending resource with which to boost your portfolio and your CV, which the students and tutors gleefully lapped up, as would anyone keen to gain the edge over thousands struggling to progress in a failing industry.

However, six months down the line, the number of stories he had received from these eager beavers?

His estimate? Three or four. Maybe five.

Still, no doubt they're happily producing a self-congratulatory magazine or something and getting free CDs.

Fools.

Hyperwhatallnow?

Have you ever heard the term 'hyperlocal'?

If you work in a newsroom and you ever pay any attention to anyone who wears a suit that cost more than your monthly salary, then you probably have.

It's the future, we're told, and involves providing news to communities that they will find relevant and interesting.

Well I never, whatever was it we were doing before?

Anyway, 'hyperlocal' is certainly the buzz term of the minute, so we are all being gently prodded, with a big stick made of redundancy, towards coming up with ways to achieve the ultimate in 'hyperlocal' coverage.

Just as research really, I looked up the term 'hyper' and derivations thereof in a bid to deduce exactly what it is these people may be after.

Needless to say, the results were disappointing:

hype n intensive or exaggerated publicity or sales promotion.

hyper adj Informal overactive or overexcited.

hyper- prefix over, above, excessively, e.g. hyperactive.

Still, first one to come up with exactly what it means wins a media industry...